After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update, the Local Search industry saw its first big Proximity update by Google. This shift enables SEO experts to develop tools and strategies considering ‘location’ as a pivotal aspect in ranking. The recent update (dubbed as Bedlam), too, indicates that Google will be focusing more on proximity.
Key Observations From The Bedlam Update
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